LEGO – BRAND ACTIVATION
Find Your Flow: LEGO Hosts After-Hours Events for Fans 18+
The Media
LEGO’s Find Your Flow platform promotes the mental, creative, and relaxing benefits of LEGOs for adults too, so the brand teamed up with PR agency Golin to launch the ‘LEGO Lates’ series, tapping Island Records artist Dora Jar to perform at the premiere U.S. event at the Fifth Ave flagship store.
The Music
When the Universal Music brand team reached out to clear publishing on Dora’s fan favorite “Multiply” and her new single “Spell” (an exclusive ahead of its release), we delivered rights to spec within 2 days, pegged to the brand activation and organic social media on IG & FB channels.
The Message
The rollout timed with a new campaign ad, pickup in the trade media, fan love, and a trio of filmed artist profiles tying back to sync’d events in London, Shanghai and the NY gig—where upcomer Dora, fresh off dates opening for Billie Eilish, champions the brand while charming LEGO lovers.